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Research tool >> Methodology
Medianalyst exists in two versions, both enabling easily exploitable, real-time observation of responses from sizeable population samples, without the major constraints of polling methods based on traditional quality and quantity criteria (one-to-one interviews, group meetings, telephone interviews, etc.) :
- Medianalyst Offline : System of grouped audience polling in use since 1995 by television channels, record companies, radio stations, cinema distributors and advertisers from all fields;
- Medianalyst Online : Software platform for carrying out online multimedia surveys among internet users with broadband connection.
In each case, the participants questioned provide a spontaneous, real-time evaluation, in complete anonymity, without the concerns of response formulation or external judgement.
The questions are set in a particular order and with specific timing, to achieve maximum spontaneity in the results. The results are recorded "on the fly", from one question to the next, with no need to validate. The client can thus follow the survey as it progresses, or review it at a later date.
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Medianalyst Offline |
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All the participants in a Medianalyst session are gathered in one room. Using hand-held units with a graduated cursor, they answer each question as it is asked or respond instantly to the audiovisual documents presented to them. Their responses are monitored in real time by the research institute and by the final customer. |
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Medianalyst Online |
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The survey is created by associating questions (graduated scales, listed propositions) to various media (images, sound, video).
The candidates questioned respond from their home or workplace by simply moving the mouse, which changes the position of a linear cursor associated to a specific multimedia reader.
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| The responses are transmitted simultaneously, permitting assessment of live broadcast or retransmitted programs. Using the online analysis interface, the customer can replay any sequence of the survey and observe the responses for any target.
Participants are recruited mainly via internet access panels, which manage the selection of population samples, the dispatch of invitations, the monitoring of quotas, and incentives, based on the study objectives submitted by the customer. By means of these online panels, surveys can be carried out across the world in very little time, while the samples become increasingly representative with a more widespread use of internet.
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Stages in the development of a survey |
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Offline |
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- Preparing the questionnaires (in PowerPoint or similar format) and collecting the audiovisual materials to be presented
- Recruiting the participants
- Observing the results in real time during the Medianalyst session. Optionally, further open questions and discussion
- Exporting and analysing the data, video report, concluding report
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Online |
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- Encoding the materials to test, and putting them online
- Preparing the questionnaires in the online creation interface; testing the survey
- Recruiting the participants via access panels; managing quotas and participation authorisations
- Visualizing results in real time for live surveys, and at the end of the exercise for surveys in deferred mode
- Exporting and analysing the responses using an online multimedia reporting interface, with secured access
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Choosing the best solution |
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Offline |
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- No requirements in terms of equipment
- Total control over the test environment
- Confidentiality guaranteed for the client
- Optimal quality of transmission for the materials to be tested (cinema screening, large-screen video projection, studio sound)
- Possibility of 3-hour sessions (or greater)
- Possibility to extend the session with general or more targeted debate
- Rates similar to focus groups
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Online |
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- Quantitative approach: possibility to poll large sample groups, with quota management at the recruitment stage
- Sample groups compiled in minimum time; automatic remuneration
- Possibility to sample geographically widespread populations or candidates with limited availability; wide recruitment criteria
- Testing possible internationally
- Possibility to carry out several tests simultaneously
- Asynchronous or synchronous (live) administration
- Random rotation of questions
- The only tool adapted to large-scale testing of audiovisual materials
- Rates similar to phone surveys
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