Based on a highly advanced methodology, Medianalyst is a system enabling audience appreciation to be measured for market surveys at the top end of the qualitative and quantitative scale.

In its Offline application, grouping a number of participants in one specific place, this methodological approach is little used in the French Marketplace, although it has been more widely employed in the United States since the 1980s. Conceived in 1994, with regular enhancements since, Offline Medianalyst offers numerous advantages compared to American polling systems.

No equivalent system corresponds to Medianalyst in its entirely original Online version.

The Medianalyst research methodology has already been used by television channels, record companies, radio stations, cinema distributors and all categories of advertisers, providing information of exceptional precision and clarity for their users.

The voting devices and the online interface are both designed to record instant, spontaneous responses, essential for a most accurate reflection of the participant’s impressions, observations or appreciation, as opposed to well-considered opinions obtained by traditional methodologies.