Research tool >>TV

Editing a program catalogue
The audience of a repeat program (a series, big or small screen film, documentary, etc) depends on the program’s original success, the context of its retransmission with respect to competing offers, its burnout factor, current trends, or a combination of any of these factors.

Medianalyst completes audience quantitative information, permits optimisation of scheduling and enhances program catalogue management.

Medianalyst can highlight the audience potential for a program at a given time. To obtain an evaluation, proposals such as the following examples may be used :
• You like this series, you would like to see it again.
• You don’t like this series or you have already seen it too often: you don’t want to see it again.

© 2006 mediatech