As the participants convey their impressions by moving a cursor, the responses are entirely spontaneous, unlike traditional qualitative methods which require candidates to indicate their perception according to a response grid.

Television surveys are all the more informative when recruitment of the candidates takes into account specific targets, such as favourite channel, TV viewing habits, preferred program types, in addition to the basic social-demographic targets.

Medianalyst can be used by anyone, including children.

In both the offline and online versions, Medianalyst is operational instantly in every part of the world, regardless of the native language.