Research tool >> Advertising

The Medianalyst methodology offers a suitable solution for most advertising research projects.

The organisation of the questionnaires and real-time evaluations enables several targets to be analysed within a given session, whilst maintaining the spontaneity of the information collected at each stage.

Whatever the advertising media used (TV, radio, press, billboards, multimedia, etc) or the working document presented for evaluation (synopsis, storyboard, animatics, template, finalised version), for each publicity message considered, Medianalyst can measure :

  • its appeal
  • the general impact
  • the lasting impact
  • to what extent the message is understood

By questioning very large samples online or merging results from several offline sessions, statistical reports can be obtained from the overall responses.
© 2006 mediatech