Research tool >> Methodology >> Online

Validity of online surveys

The number of broadband Internet users is increasing continuously, which offers new prospects for surveys based on video and multimedia materials.

At the start of 2005, one French home out of four had access to broadband Internet connection.

The structure of the Internet user population resembles the French population, when considering the Men/Women categories and different age groups from the under 50's. The higher socio-professional classes are over-represented.

(Source : Ipsos Média December 2004)

 

© 2006 mediatech