Medianalyst meets the needs and expectations of cinema producers and distributors for optimising the launch of a film :
Evaluating the film played throughout or in selected sequences
Determining the target group and the communication methods
Testing and optimising the different communication means (bills, extracts, trailers, etc)
As each film has its own marketing requirements, of varying importance, Medianalyst can be integrated with other research methodologies.
Examples of cinema surveys
Aims
observe how the film is perceived by a target audience
quantify their perception of the film (appreciation of the scenes, the actors, the storyline, the pace, etc)
evaluate a film, its public, its strong and weak points, in order to define the best communication solution for its launch
assess the film's potential so as to optimise the number of copies or the date of release
Methodological approaches
The Offline Approach :
One or more groups of 50 candidates are invited to view the film and to answer questionnaires, before and after the screening.
The Online Approach :
100 to 200 candidates are invited to view the film online and to answer questionnaires, before and after the screening. Setting up a survey of this type requires only a few hours, and its progression can be monitored concurrently.
The Combined Approach :
An initial group survey is carried out offline, to define various communication projects, which are then validated by means of an online survey.
