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Research tool >>TV
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More examples of Medianalyst surveys |
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- Barometer/channel image surveys : this type of study can be carried out in addition to other surveys or during a "Medianalyst Omnibus". Its aim is to evaluate the appreciation of the whole range of channels at a given time with respect to channel image items, or to assess how the public perceives evolution in the channels.
- Videoclip sessions : as for music sessions, this type of survey aims at registering the level of appreciation and the familiarity of a large selection of video clips, producing indicators compatible with music scheduling and channel management software.
- Preliminary viewing for fiction pre-purchase : this simple study gives precise indications on the potential of TV fictions or on the way in which a film will be accepted by the public on its release.
- Live viewing of audience votes/interactivity in a program : whether visualising audience appreciation or representing the results of live votes, Medianalyst can be adapted to correspond to any program's needs and to its constraints of graphic identity. Continuous measurement can be used to convey the interest in a sequence, the credibility of a guest or the appreciation of a performer.
- Testing the perception of a channel's identity and advertising jingles : in the same way as for music sessions, Medianalyst can test jingles or theme tunes to find the creative genres most appreciated by each target audience, much like the evaluation of publicity creations.
- Surveys abroad on programs destined for international sale : foreign distributors, American in particular, are used to pre-testing television or cinema items. It is an important element in evaluating the potential of a program and for defining a marketing strategy. Medianalyst is designed to be used in any country, with great ease of portability.
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