When integrated in a web page, Medianalyst Express offers two levels of visibility :

• At Level 1, the audience is invited to click, before the message is actually broadcast.
• At Level 2, the message is broadcast to the participating audience.

Medianalyst Express :

• Can play any type of media (video, sound clips, images) and link them with questions, according to a given scenario.
• Starts instananeously, providing the internet connexion meets the requirements for the campaign (up to 200kbps for videos).
• Is compatible with all operating systems (Windows, Mac, Linux) and all web browsers (Explorer, Firefox, Safari). Only the Flash 7.0 plugin is required.
• May redirect contacts to a web page or to a form.

All of the features of Medianalyst Online have been maintained, such as the ability to randomize sequences, or to visualize the results in real time as graphs associated with video and questions.

Three standard banner formats are available :

• 500x 300 pixels
• 320 x 180 pixels (IAB approved).
• 300 x 250 pixels (IAB approved).

Note that the accuracy of the results depends on the measures taken by the authors of the campaign to follow the guidelines for effective surveys. Still, without sample management or respondent training, Medianalyst Express cannot be considered a full survey tool.