Medianalyst Express is a new advertising support used in the form of multimedia banners.

With this simplified version of the online survey platform, the public’s attention is drawn to the advertising message and held there by a fun and instinctive method of data collection.

Compared to traditional richmedia formats, Medianalyst Express does more than just display a message: it increases its visibility and impact by promoting audience participation. People exposed to the ads can evaluate them or answer questions at the move of a cursor.

The Medianalyst Express format is particularly suited for :

• Advertising: broadcasting messages to a participating audience (that evaluates the message while discovering it), by e-mail or from a web page
• Customer Relation Management: satisfaction surveys, presentation of products and services, advertising campaign premieres
• Direct Marketing: e-mailing campaigns using games, multimedia materials and incentives
• Animation of websites