Medianalyst is an offline and online solution for assessing public opinion at any moment.

It can be used as a market research tool or as an audience response system.

Used OFFLINE, in an auditorium or other assembly room, Medianalyst is composed of the following elements :

  • A set of cordless transmitter units
  • A receiver system for monitoring the units
  • A portable computer equipped with software for response acquisition and video
  • Equipment for transmitting audiovisual material

ONLINE it is composed of :

  • A series of multimedia computers connected to broadband internet from the home or workplace. The typical configuration is a screen with a horizontal resolution of at least 1024 pixels, speakers, a mouse and a minimum Internet connection of 512 kbits/s
  • A user interface which is easy and pleasant to use, compatible with all operating systems and not blocked by software or hardware firewalls
  • Streaming servers for transmitting the material, and database servers for response acquisition
  • A reporting interface for consulting and exploiting the results online using secured access

 

The research tool
Medianalyst sessions are recorded in their entirety, in both data and video form. Specific software permits in-depth analysis of the responses obtained (average, frequency, spectrum etc, for any target), which can also be processed using other statistical analysis tools.

The audience response system

Medianalyst offers a unique means to reveal public appreciation or agreement continuously during a training session, an assembly or a television program.

Offline voters, attending the meeting or present on the set, and Online voters participating from their home or workplace, provide an anonymous opinion by moving a linear cursor, using either a transmitting device or the computer mouse. Use of a cursor means all types of questions (except open questions) can be considered, and the answers are graduated instinctively.

The responses are available in real time in the form of charts, and are translated as question/response graphs.

In the case of a training session or an assembly, the instant vote result can be shown to the public or can be concealed. In the case of a television vote, the responses can be revealed to the viewers and TV presenter, for example, and concealed from the live audience and program guests.

© 2006 mediatech